They create an identity, are built on reputations, they set a mood and generate expectations.
Choosing a name for my business was a task I did not undertake lightly. I wanted my brand identity to have meaning and substance whilst also being quirky and memorable … I have always asked a lot of myself!
It seems fitting for my first blog post to share the story behind Sunday Minx and how this name originated…
I am fascinated by the idea of fusion - the coming together of juxtaposing ideas, thoughts, moods or industries to create a far more interesting story.
Fashion and design.Practical yet playful.
Sophisticated and sexy.
Functional yet luxurious.
Blended together they compliment and enhance one another.
Similarly, I love discovering the little glimpses of wholesome and cheeky in a person – it reminds me that first impressions don’t always tell the whole story.
A discreetly hidden Tibetan prayer bead bracelet beneath a corporate suit sleeve, the conservative lady at the chemist who of a weekend proudly reveals her back tattoo, the quiet, conscientious office employee who races cars of a weekend and lives for the thrill of speed – these people make life interesting!
So how did all of this thinking lead to Sunday Minx?
To me Sunday is a day of reflection, of selfishness and hibernating, of being yourself and doing things that make you smile. It gives us a day to recharge and rebalance, to cook up a storm, attend a yoga class and set goals for the week ahead. In my opinion it is the epitome of wholesomeness!
Then there is the Minx.A minx is defined as someone having unusual seductive powers such that she could commit acts that would otherwise be considered inappropriate, while still maintaining an air of class or poise.
I love this! Who wouldn’t want to be a minx!
And so … Sunday Minx was born.It is the fusion of two moods that will challenge and excite the creation of my brand essence.
Every product I create must not only be superior in quality delivering luxury and contentment, but will also bear a playful and seductive design aesthetic.
I hope you enjoy the journey with me.
