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Minx Musings | Blog Posts by Sunday Minx

✗ OUR STORY: WHAT’S IN A NAME?

Posted by Brooke Rudzis on

Names define us.

They create an identity, are built on reputations, they set a mood and generate expectations.

Choosing a name for my business was a task I did not undertake lightly. I wanted my brand identity to have meaning and substance whilst also being quirky and memorable … I have always asked a lot of myself!

 It seems fitting for my first blog post to share the story behind Sunday Minx and how this name originated…

I am fascinated by the idea of fusion - the coming together of juxtaposing ideas, thoughts, moods or industries to create a far more interesting story.

Fashion and design.
Practical yet playful.
Sophisticated and sexy.

Functional yet luxurious.

Blended together they compliment and enhance one another.

Similarly, I love discovering the little glimpses of wholesome and cheeky in a person – it reminds me that first impressions don’t always tell the whole story.

A discreetly hidden Tibetan prayer bead bracelet beneath a corporate suit sleeve, the conservative lady at the chemist who of a weekend proudly reveals her back tattoo, the quiet, conscientious office employee who races cars of a weekend and lives for the thrill of speed – these people make life interesting!

So how did all of this thinking lead to Sunday Minx?

To me Sunday is a day of reflection, of selfishness and hibernating, of being yourself and doing things that make you smile. It gives us a day to recharge and rebalance, to cook up a storm, attend a yoga class and set goals for the week ahead. In my opinion it is the epitome of wholesomeness!

Then there is the Minx.
A minx is defined as someone having unusual seductive powers such that she could commit acts that would otherwise be considered inappropriate, while still maintaining an air of class or poise.

I love this! Who wouldn’t want to be a minx!

And so … Sunday Minx was born.

It is the fusion of two moods that will challenge and excite the creation of my brand essence.

Every product I create must not only be superior in quality delivering luxury and contentment, but will also bear a playful and seductive design aesthetic.

I hope you enjoy the journey with me.


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