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Minx Musings | Blog Posts by Sunday Minx


Posted by Brooke Rudzis on

Many people ask us where our Bath Towel names come from?
Allow us to indulge you!

As our towel designs suggest, we were inspired by the striking patterns of the Art Deco era. With strong geometric lines and motifs, this grand and highly influential design trend took the world by storm in the 1920s and 1930s.

Throughout our research we discovered the delights of the Deco District in South Beach, Miami. Whilst keeping with the overall aesthetic of traditional Art Deco style, South Beach added their own spice of life and painted their stunning buildings in bright, tropical hues to reflect the relaxed, flamboyant and care-free lifestyle of it's shores.

The Art of Art Deco can be discovered in further detail in our past blog post, however the names of our Bath Towels have a story to tell themselves.

The Breakwater, The McAlpin and The Webster are all famous facades that grace the streets of South Beach. Each building has endured the test of time, been lovingly restored and been used for numerous purposes throughout their years.

We wanted to capture the spirit of the Deco District, not only through colour, but also in the striking patterns that make our towels so unique.

Enjoy discovering the buildings behind our towels! We hope you fall in love with their beauty as much as we did...

Built in 1939 on iconic Ocean Drive, The Breakwater's architectural design was to reflect the nautical aesthetic that was popular at the time. With it's cruise-liner-like stepped central tower and focus on symmetry, this hotel was a grand statement in the area and attracted many Hollywood celebrities looking for a tropical getaway.

At night, The Breakwater can be seen from near and far thanks to it's love of neon! The towering central facade is lit up for all to see in bright blue and white lights adding to its grandeur both day and night.

In 2011, The Breakwater was lovingly renovated and re-opened as a boutique luxury hotel ensuring the charm and history of this beautiful building was maintained and celebrated.

Also located on Ocean Drive, The McAlpin is one of the most photographed buildings in the area ... and we don't dispute why! Many argue that this beautiful building is the purest representation of Miami's Art Deco style and exudes the Deco District vision.

Built in 1940, two years after its neighbouring building next door, The McAlpin has been thoughtfully designed to accompany and relate to its sister next door with rooflines and window heights consistent across the two facades.  Perfectly symmetrical with vibrant pastel hues, patterns of lines and what many call the 'face' of the building in the centre created by three windows and dividing lines, this pretty little building can't help but put a smile on your face!

The McAlpin is now owned by Hilton - The Hilton Grand Vacations at McAlpin Ocean Plaza - and has maintained its original charm with terrazzo floors and Art Deco features throughout.

This former hotel designed in 1939 by master architect Henry Hohauser, has been transformed over the years from popular hotel to high-end fashion boutique! Still named, The Webster, this luxury fashion store catering to both men's and women's couture is quite the glamorous place to be seen in! If shopping isn't your thing, you are still very welcome to make yourself comfortable in the lobby and enjoy a cup of coffee or a glass of bubbles as you take in the surroundings and celebrate the beauty of this building.

The Webster's ornate plaques and its perfectly symmetrical shape, filled with neon and bearing a straightforward geometric composition, are essentially archetypical of Miami's iteration of the Art Deco style.


Taking hints and inspirations from these beautiful buildings was a joyful process and gave us a greater appreciation of the forward thinking and intricate detailing of this era. 

If you fancy a little Breakwater, McAlpin or Webster in your own stylish bathroom, be sure to discover our Deco District Collection of luxury Bath Towels!

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